Dunelm

Contact: Rakesh Parmar
Email: rakesh.parmar@dunelm.com
Website: http://www.dunelm.com

Dunelm is the UK’s leading homewares specialist, holding the largest percentage of the homewares market and selling everything for the home from curtains, furniture and bedding to cookware, cushions, gallery, lighting and much, much more.
Dunelm was founded in 1979 by Bill and Jean Adderley, selling curtains from a market stall in Leicester. Fast forward some 34 years and the Dunelm of today occupies over 135 stores across the country, as well as a vast web offering of its 20,000 homeware products, all available for home delivery. The recent introduction of both a mobile site and a seasonal catalogue has brought the business full circle as a rapidly expanding multi-channel retailer, of which customers can shop at their convenience.
With a 20,000 strong product range, plus a huge investment in customer service training for all 8,500 colleagues, Dunelm is unique to other retailers. Plus, with new stores opening every month, the success of the business continues.

Key facts:
UK’s market leading homewares retailer
£677.2m turnover for FY 2012/13
138 stores nationwide
Average superstore selling area of 30,000 sq ft
Up to 20,000 lines
Online store featuring 20,000 products available for home delivery
Experienced management team, entrepreneurial culture
Voted Best Home Retailer for three years’ running by readers of House Beautiful Magazine
Owner of ‘Dorma’ brand

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